Piramal Consumer Healthcare Updates Lacto Calamine’s Visual Identity

Piramal Consumer Healthcare updates Lacto Calamine’s visual identity

New Delhi: Piramal Consumer Healthcare has refreshed the visual identity of its Lacto Calamine brand, updating the look of its long-standing purple bottle while retaining the original formulation that has been in use for decades. According to the company, the refreshed identity is intended to reflect contemporary skincare preferences while preserving the brand’s established association with oily-skin care.  Lacto Calamine has gradually expanded …

Piramal Consumer Healthcare unveils Lacto Calamine identity after six decades

Piramal Pharma’s Piramal Consumer Healthcare (PCH) has unveiled an identity for Lacto Calamine to mark six decades of skincare use. Lacto Calamine continues its role in skincare through formulations and portfolio presence, according to the company. According to Piramal Consumer Healthcare, the identity update reflects an evolution in presentation with focus on benefits and ingredients, while continuing the brand’s association with trust and effi…