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Pinterest CEO Calls for Ban on Social Media for Youth Under 16

Pinterest CEO Bill Ready calls for global bans on social media for under-16s, citing mental health risks and citing over 50% of Pinterest users are Gen Z, supporting age verification laws.

  • On Friday, Pinterest CEO Bill Ready urged governments to ban social media for youth under 16, writing that "we need a clear standard: no social media for teens under 16, backed by real enforcement."
  • Ready wrote that children today are "living through the largest social experiment in history," as unfiltered platform access fuels screen addictions and rising anxiety and depression among youth.
  • Pinterest removed social features for users under 16, restricting discoverability and messaging; contrary to industry predictions, Generation Z users now comprise over 50% of the platform's audience.
  • Governments worldwide are following Australia's lead, with France approving a ban for users under 15 and Germany's ruling party supporting similar restrictions on youth social media access.
  • Tech giants Google and Meta face mounting pressure over youth mental health, though some industry peers dismissed Ready's proposal as a "premature and performative" measure.
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Google and Meta are at the centre of the process that claims their applications are feeding mental health crisis among young people

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Time Magazine broke the news in United States on Friday, March 20, 2026.
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