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Balenciaga Appoints Ex-Valentino Designer as Creative Director

  • On May 19, 2025, Kering announced Pierpaolo Piccioli as Balenciaga's new creative director, replacing Demna who moves to Gucci.
  • This change follows Demna’s departure from Balenciaga, part of Kering's wider creative leadership reshuffle affecting its luxury brands.
  • Having stepped down from Valentino in March 2024, Pierpaolo Piccioli will assume creative leadership of Balenciaga in Paris on July 10, where he will be responsible for directing the design of all women's and men's clothing, as well as accessories and haute couture.
  • Piccioli said in a company statement, "I couldn’t ask for a better passing of the torch," expressing admiration for Demna’s talent and vision.
  • Piccioli’s appointment suggests continuity and new creative direction amid Kering's recent financial declines and evolving luxury brand leadership.
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Pierpaolo Piccioli takes over at Balenciaga from disrupter Demna

Pierpaolo Piccioli is the new creative director of the iconic fashion house Balenciaga. Parent company Kering announced Monday that he replaces Demna.

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elle.fr broke the news in on Monday, May 19, 2025.
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