Experts Issue Warning as Clothing Brands Create 'Digital Twins' of Fashion Models: 'We Must Develop Regulatory Frameworks'

Experts issue warning as clothing brands create 'digital twins' of fashion models: 'We must develop regulatory frameworks'

Fast-fashion companies like H&M are embracing "digital twin" technology, or lifelike AI replicas of real human models, to power their marketing and design strategies. What's happening? As The Conversation reported, H&M debuted its latest AI endeavor by cloning 30 real-life models using digital-twin technology. These replicas, generated through a meticulous process involving full-body scanning and voice modeling, are designed to promote products,…

Photo models are scanned and given “digital twins” as H&M experiments with AI. “It opens up completely new possibilities for creativity,” says creative director Jörgen Andersson. Others see dangers in the development.