Philadelphia Museum of Art announces rebrand: it might sound familiar

Philadelphia Art Museum is officially renamed what most people already call it anyway

The Philadelphia Museum of Art has officially rebranded as the Philadelphia Art Museum, adopting the name most locals already use while unveiling a new griffin logo and community partnerships.

Philadelphia Museum of Art announces rebrand: it might sound familiar

PHILADELPHIA (WPHL) -- The iconic Philadelphia Museum of Art has officially been rebranded to what many have already called the institution: the Philadelphia Art Museum. That means, as of Wednesday, you will no longer hear this phrase from sticklers: "Actually, it's the Philadelphia Museum of Art, not the Philadelphia Art Museum." The art museum developed the rebrand with Gretel, a nationally renowned branding, strategy, and design studio. …

Pennsylvania art museum makes changes to try to lure more visitors

In addition to changing its name and signs, the Philadelphia museum is planning concerts and other events, geared to a hip crowd.

Philadelphia Museum of Art reveals new name, logo after major rebrand

A longtime staple in the City of Philadelphia has undergone a major rebrand as the Philadelphia Museum of Art reintroduced itself on Wednesday under a new name and logo following a major rebranding. Now known as the Philadelphia Art Museum, the historic landmark building is putting the city in which it has stood for nearly 150 years at the center of its rebrand. From the new name to the logo and the many other inclusions in the rebrand, the muse…

The Philadelphia Museum of Art changes its name and its brand

The PMA will now be the more colloquial Philadelphia Art Museum, reflecting an institute embracing its host city.

Philadelphia Museum of Art gets new name and logo in major rebrand

The Philadelphia Museum of Art has a new name — one you’ve probably used for years. On Wednesday, October 8, the historic museum “reintroduced itself” as the Philadelphia Art Museum. Now, the new name might not come as a shock to many, as most Philadelphians have always referred to it as the “Philadelphia Art Museum” or simply the “Art Museum.”...