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Philadelphia Eagles Score Dude Wipes as Tush Push Sponsor ...

DUDE Wipes will sponsor the Eagles' signature "Tush Push" play during the 2025 NFL season, integrating marketing with the play's cultural popularity and on-field success.

  • On Tuesday, the Philadelphia Eagles announced DUDE Wipes as `the presenting sponsor` of the Tush Push and said they are thrilled to partner with the brand this season.
  • The play survived a failed ban attempt after a Packers-led effort to ban the Tush Push failed when NFL owners did not secure the required 24 votes, with Jason Kelce and Jeffrey Lurie defending it.
  • Statistically, the Tush Push has delivered, as the Philadelphia Eagles converted more than 90% of one-yard or less plays in 2022 and Jalen Hurts scored using it in Super Bowl 59.
  • The partnership kicks off ahead of Thursday's home opener against the Dallas Cowboys with product sampling at team-hosted events plus postgame radio spots and collaborative social content tied to the Tush Push.
  • From a branding view, the match makes sense given both the play and DUDE Wipes focus on the backside, and DUDE Wipes' prior sports tie-ins and Shark Tank profile mean the Tush Push joins notable cultural moments with a corporate partner.
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Washington Times broke the news in United States on Tuesday, September 2, 2025.
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