Pharrell sends Vuitton surfing
4 Articles
4 Articles
The collection of Pharrell Williams was presented at the University City of Paris in a beach staging that caused criticism of the amount of water used.
Pharrell Brought Virginia Beach To Paris For His Latest Louis Vuitton Collection
Pharrell Williams continues to redefine modern menswear at Louis Vuitton. And for Spring/Summer 2027, he found inspiration in an unexpected muse: the surfer. Rather than leaning into beachwear clichés, Williams translated the effortless ease of surf culture into elevated tailoring, creating a collection that balanced refinement with freedom. Presented against the backdrop of a towering wave installation, the collection explored the connection be…
Pharrell's Louis Vuitton SS27 Show Transforms Paris into a Surfscape
Louis Vuitton’s Spring/Summer 2027 menswear presentation in Paris delivered one of the most visually ambitious runway experiences of recent seasons, as Louis Vuitton once again blurred the line between fashion show and immersive art installation under the direction of creative director Pharrell Williams. At the centre of the show was a striking, man-made coastal environment built inside the runway space. Designed by Bureau Betak, the set feature…
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