ShelfLife brought the return of the ICE CREAM x Reebok Board Flip to Cape Town this week with a First Thursdays launch that turned 50 Bree Street into a celebration of street culture, community and nostalgia. The event marked the South African arrival of the silhouette first introduced in 2005 through the creative worlds of Pharrell Williams and NIGO. More than two decades later, the Board Flip returns carrying the same playful energy that made …
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