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PETA Accuses Wool Farm Tied to H&M of Animal Cruelty

Summary by WWD
PETA said that it has evidence of animal cruelty at a wool operation in South Africa that supplies wool to the H&M Group through a broker.

2 Articles

Should we trust the "responsible wool" certification used by H&M? No, says PETA Asia, which on April 27 released images showing the violence inflicted on sheep on a farm in South Africa that supplies the clothing brand through a broker. The H&M group had nevertheless pledged that, by the end of 2025, "100% of all virgin wool and all animal hair used by the H&M group [will come] from farms (...)" Read more In brief / Animals

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WWD broke the news in United States on Wednesday, April 29, 2026.
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