US EditionPersonalization, Retargeting Key to Albertsons CTV Approach Beet.TV
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Personalization, Retargeting Key to Albertsons CTV Approach Beet.TV
SAN JUAN, PR – Retail media networks’ rich seams of shopper data don’t just help retail operators – they can also help advertisers cut through today’s digital noise. But now the technology exists to apply that approach to the biggest screen in the home, the connected TV set. That is creating new opportunities for brands to get granular with big-screen advertising, according to Achal Lathia, senior product manager, Albertsons Media Collective, in…
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