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AI Site Perplexity Uses “Stealth Tactics” to Flout No-Crawl Edicts, Cloudflare Says

INTERNET-WIDE (TENS OF THOUSANDS OF DOMAINS), AUG 4 – Cloudflare's report details how Perplexity used stealth bots to evade blocks on over 10,000 domains, raising concerns about AI data use and web content protection.

  • On August 4, 2025, Cloudflare published research stating it observed Perplexity’s use of undeclared crawlers to scrape sites that blocked its bots via robots.txt files.
  • After websites blocked Perplexity via robots.txt files and Web application firewalls, Cloudflare researchers say the stealth bots used rotated IPs and altered user agents to evade detection.
  • Monitoring logs revealed over 10,000 domains and millions of requests per day by Perplexity's stealth bots, Cloudflare said.
  • In response, Cloudflare de-listed Perplexity's bots from its verified list and added heuristics to block stealth crawling.
  • Looking ahead, stakeholders anticipate more publishers will adopt AI crawler blocking defenses, potentially accelerating calls for legal frameworks for web scraping, as Cloudflare's default blocking gains traction.
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Techmeme broke the news in California, United States on Monday, August 4, 2025.
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