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Peroni Refreshes Packaging To Attract Younger Consumers

Summary by kamcity.com
Lager brand Peroni Nastro Azzurro is looking to recruit younger and more affluent adult shoppers by changing the shape of its cans, launching a new 10-pack multipack, and rolling out a new look. Following feedback, the brand will move its (more…) The post Peroni Refreshes Packaging To Attract Younger Consumers appeared first on KamCity.
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foodmanufacture.co.ukfoodmanufacture.co.uk

Peroni launches ‘stubby’ cans as part of bid to attract younger consumers

Peroni Nastro Azzurro is launching a new 10-can multipack of 330ml ‘stubby’ cans.

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thechroniclenews.comthechroniclenews.com

2025’s Most Exciting Product Packaging Trends

Product packaging is a vital extension of your brand identity and a key factor in influencing consumer decisions. With innovation accelerating, 2025 is shaping up to be a game-changer for businesses looking to make their products stand out. From sustainable solutions to cutting-edge technology, 2025’s most exciting product packaging trends will redefine customer experiences and brand recognition. Eco-Friendly Materials Gain Traction Sustainabili…

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Scottish Local Retailer MagazineScottish Local Retailer Magazine

Peroni targets young adult drinkers with stubby cans

Peroni Nastro Azzurro is aiming to recruit younger and more affluent adult shoppers into the growing can segment by changing the shape of its cans, launching a new 10-pack multipack, and rolling out a new look. Following feedback, the brand will move its 330ml cans from a slimline format to a ‘stubby’ can, reflecting changing shopper perceptions and preferences associated with premium lager. The cans will first be available in a new easy-opening…

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kamcity.comkamcity.com

Peroni Refreshes Packaging To Attract Younger Consumers

Lager brand Peroni Nastro Azzurro is looking to recruit younger and more affluent adult shoppers by changing the shape of its cans, launching a new 10-pack multipack, and rolling out a new look. Following feedback, the brand will move its (more…) The post Peroni Refreshes Packaging To Attract Younger Consumers appeared first on KamCity.

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kamcity.com broke the news in on Wednesday, March 5, 2025.
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