Pernod Ricard-Brown-Forman Merger 'Fails'... Jack Daniel's Joins Sazerac?
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The current debate in the spirit drinks sector revolves around the strategic merit of the possible agreement with Brown-Forman and the capital discipline of Pernod Ricard. Following this line, that sector goes through a period of stagnation and a merger would provide certain savings that could be reinvested to boost growth and reach a greater scale. In this sense, Pernod Ricard has hired advisors to evaluate a possible exit to the stock exchange…
[Digital Daily Reporter Yoo Chae-ri] Pernod Ricard, the manufacturer of Absolut Vodka, has officially announced the suspension of its acquisition of Brown-Forman, famous for 'Jack Daniel's'. They decided to finalize discussions after failing to narrow differences regarding the terms of the merger. According to major foreign media outlets, including the Financial Times (FT), on the 6th, Pernod Ricard stated on the 28th of last month (local time)…
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