Performics and Publicis Sapient Associate Around an "Agentic Ready" Offer - The Media Leader EN
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While artificial intelligence-related uses continue to transform online shopping paths, Performics and Publicis Sapient announce the launch of "Agentic Ready", a new offer designed to help brands adapt their e-commerce strategy to the emergence of AI agents. Designed as part of Publicis Group's Power of One strategy, this offer is based on a simple observation: tomorrow, consumers will no longer necessarily look for a product themselves, they wi…
Performics and Publicis Sapient launch "Agentic Ready", a common offer to allow brands to be visible, buyable and transactional in a world where theIA orchestras purchase independently. The offer revolves around three pillars, according to the press release. The first, GEO Ready, consists in optimizing the content of brands to be identified and quoted by IA agents, via a Generative Engine Optimization strategy. The second, Feed Ready, enriches t…
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