Perfect Day’s Amimal-Free Milk Protein Hit with False Marketing Lawsuit

Perfect Day hit with lawsuit from organic, anti-GMO groups over animal-free dairy claims

Perfect Day, a startup pioneering the production of whey proteins via precision fermentation, has been hit with a lawsuit alleging it is misleading consumers about its animal-free dairy products. The complaint focuses on beta-lactoglobulin, a whey protein (brand name ‘ProFerm’) that Perfect Day produces from a genetically engineered strain of the filamentous fungus Trichoderma reesei. The ingredient is the subject of an FDA no questions letter i…

Perfect Day’s Amimal-Free Milk Protein Hit with False Marketing Lawsuit

US food tech startup Perfect Day has been hit with a false marketing lawsuit for its FDA-approved, animal-free dairy whey protein.