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Pepsico's Plan for You to Experience Formula 1 with Gatorade, Sting and Doritos
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PepsiCo announced a global alliance with Formula 1 and the Mercedes-AMG PETRONAS Formula 1 Team, through which three of its brands — Gatorade, Sting and Doritos — will be an official part of the team and the competition from the 2026 season. For the company, the agreement, rather than just an exercise in visibility, is posed as a platform to prove how a sports alliance can translate into real growth for mass consumer brands in more than 200 mark…
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