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Pepsico Revives the Renaissance to Launch Colorless Doritos and Cheetos
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PepsiCo decided to rewrite the language of the snack with “The Renaissance of Snacking”, the campaign that supports the launch of Doritos and Cheetos Simply NKD, a new line free of artificial flavors and dyes. More than a product, the company presents a cultural declaration that responds to the growing desire of consumers for simpler, real and transparent options. The launch lands just as the global market of snacking is undergoing a profound tr…
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