US EditionPepsico Opens in Spain the First Lay’s Restaurant in the World with Potato Tortilla as Protagonist
5 Articles
5 Articles
El Periódico
elcorreoweb.esThe pilot project starts with two locals in Madrid and is part of the company's global strategy to boost its hospitality presence
Pilla Tortilla is the first place of the brand of French fries Lay's where dishes are made under the advice of chef Miguel Carretero del resta...
"Pilla Tortilla is the first restoration project of Pepsico and Lay’s in the world, and it is a pride that is inaugurated here in Spain", has pointed out in a statement the director general of Pepsico Iberia, Fernando Moraga. One of the establishments is a "bar restaurant" located in Fuencarral street and another in the Corredera Baja de San Pablo focused "to take away" ("takeaway"), in which you will be able to purchase tortilla in pincho forma…
«Madrid has all the requirements for this initiative to be a success«, this is how the director general of PepsiCo Iberia, Fernando Moraga, started the presentation of the first restaurant of PepsiCo worldwide «Pilla Tortilla», located specifically in Calle Fuencarral, 102, Madrid, which opened its doors for the public on 13 February. In this sense, PepsiCo has wanted to reproduce a product as local as is the potato tortilla making Lay’s the sta…
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