US EditionCarlsberg Dumps Coca-Cola, Bets on Pepsi in Nordic Markets
7 Articles
7 Articles
Pepsi production shift leaves Coca-Cola future unclear in Finland
Finland’s soft drink market faces a major reshuffle after a new agreement will transfer production of Pepsi products to Carlsberg, while the future of Coca-Cola manufacturing remains unresolved. Carlsberg said it will take over production, sales and distribution of PepsiCo beverages in Finland, Denmark and the Baltic states from 2029. The move ends a long partnership between PepsiCo and Hartwall, which has produced the drinks in Finland since 19…
Sinebrychoff has been manufacturing Coca-Cola products since 1999.
The Finnish soft drinks market is facing a major transformation.
Carlsberg swapping Coca-Cola for PepsiCo in Northern Europe and the Baltic states - RetailDetail EU
The Carlsberg Group is going all in on Pepsi: starting January 1, 2029, the Danish brewer will become PepsiCo’s exclusive bottler throughout Scandinavia and the Baltic states. Currently, Carlsberg still bottles for rival Coca-Cola in Denmark and Finland.
Danish brewing giant Carlsberg said on Tuesday that it will begin producing PepsiCo drinks in Finland, Denmark and the Baltics from the beginning of 2029.
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