Pepsi wants to close the year hard. A few days after the end of 2025, the brand relaunchs two flavors that had caused conversation since January: Pepsi Wild Cherry & Cream and Pepsi Zero Sugar Wild Cherry & Cream. Both return to the market with a renewed Christmas packaging, designed to connect with the emotional consumption of these dates and compete head-on with the seasonal activations of other soft drinks brands. Relaunching is not casual. I…
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Pepsi wants to close the year hard. A few days after the end of 2025, the brand relaunchs two flavors that had caused conversation since January: Pepsi Wild Cherry & Cream and Pepsi Zero Sugar Wild Cherry & Cream. Both return to the market with a renewed Christmas packaging, designed to connect with the emotional consumption of these dates and compete head-on with the seasonal activations of other soft drinks brands. Relaunching is not casual. I…