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Pepsi Makes Creative Strategy Together Vinicius, Bechkam and Salah
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1 Articles
1 Articles
Bigstock Recently, Pepsi's campaign based on the Pepsi Football Nation platform can be seen as a particularly sophisticated strategic movement within global sports marketing, in a context marked by the proximity of the 2026 World Cup. More than a traditional advertising piece, the initiative is presented as a narrative ecosystem construction, where the brand seeks to integrate organically into contemporary football culture.
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