The Pepsi logo will get a refresh for the first time in 14 years, the soda brand’s parent PepsiCo announced Tuesday.
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A statement released by Pepsi explained the new look will be rolled out in the North American market this fall, during their 125th anniversary, and globally by 2024.
Pepsi ditches iconic logo and unveils new design to celebrate 125th anniversary
Drink brand Pepsi is unveiling a new logo and visual identity system in time for its 125th anniversary, and globally in 2024, with its new look first being rolled out in America
Pepsi unveils new logo, branding ahead of iconic cola’s 125th anniversary
The richer “electric” blue and black (now the color of Pepsi Zero Sugar cans) will be used across the portfolio to bring “a contemporary edge” to the brand’s color scheme.
If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably, in that globe.
Pepsi rolls out new logo ahead of cola’s 125th anniversary
Pepsi announced Tuesday that the soda would be getting a new-look logo that will roll out into stores by the fall, in time for the cola's 125th anniversary.
Pepsi rebrands with new logo and slashes sugar content by more than half
The new visual style, according to CMO Todd Kaplan, brings in a ‘new era’ for Pepsi and will serve to create brand differentiation while also highlighting its zero-sugar option