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Pepsi Announces New Flavor for the Holiday Season
PepsiCo says 3 in 4 consumers are willing to try new holiday beverages as the brand adds original and zero-sugar versions.
- On Monday, October 19, 2026, Pepsi launched Pepsi Vanilla & Cream nationwide for a limited time in Original and Zero Sugar varieties, available in 12-pack cans and 20 oz bottles.
- With three in four consumers willing to try new beverages during the holidays, Pepsi aims to offer cola fans something new to discover alongside existing traditions.
- "Pepsi has always known how to make great-tasting cola even more exciting," said Gustavo Reyna, Vice President of Marketing, Pepsi. The new flavor brings rich vanilla and smooth cream to classic Pepsi taste.
- The company has a long history of introducing new flavors, including fan-favorites Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry, expanding its established beverage portfolio.
- PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a portfolio including brands that generate more than $1 billion each in estimated annual retail sales.
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16 Articles
Pepsi Is Releasing an All-New Holiday Flavor—and We Tried It First
Look out, Coca-Cola.Credit: Allrecipes / PepsiCoFor years, the holiday season has been defined by festive beverages, especially at our favorite coffee shops. In fact, it might surprise you to learn that holiday coffees have been around even longer than the iconic pumpkin spice latte. Starbucks invented the Eggnog Latte in 1986 and has been serving up its beloved Peppermint Mocha since 2002, with the PSL joining the menu a year later. While soda …
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Leaning Left2Leaning Right0Center12Last UpdatedBias Distribution86% Center
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86% Center
14%
C 86%
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