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Peppa Pig and Transformers Owner Hasbro Hit by Cyber-Attack

  • On Wednesday, Hasbro disclosed a cyberattack detected on March 28, forcing the $14.4 billion toy conglomerate to take systems offline and warn that product deliveries could face delays for "several weeks."
  • To maintain operations, Hasbro activated business continuity plans and engaged third-party cybersecurity professionals, noting that containment measures "may continue for several weeks" before the situation is fully resolved.
  • Spokesperson Andrea Snyder declined to confirm whether the incident involved ransomware or if customer data was compromised, stating only that the company has "taken swift action to protect our systems and data."
  • The disclosure followed U.S. Securities and Exchange Commission rules requiring companies to report material incidents within four business days, ensuring attacks reach public view faster as Hasbro's investigation into the breach scope remains ongoing.
  • Global ransomware attacks rose 32 per cent in 2025, with manufacturers emerging as the most targeted sector and facing increased pressure to protect supply chains and intellectual property from similar cybersecurity threats.
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abc10 Sacramento broke the news in Sacramento, United States on Wednesday, April 1, 2026.
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