Big Change at Penny: Rewe Subsidiary Completely Re-Issues Product Range

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The Rewe subsidiary Penny ends the era of its basic brand and reorders the existing product range. Prices should not change.

absatzwirtschaft.de

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After 13 years it is over: Penny abolishes his own brand with the same name and reorders the assortments. Customers should find more clarity on the shelf in the future. The post Penny says goodbye to his own brand first appeared on sales.

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Crazy world: While the discounter Penny is just officially saying goodbye to his strategy of building a brand as his own brand platform, Edeka continues to gas at his "Edeka Hearts".

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First of all to ...? Rewe-Discounter Penny removes the name "Penny" on his own brands. The reason for this is a changed buying behaviour: Many customers would think that only products on which "Penny" stands are cheap. Around 400 products should get new packaging and brand names, price and quality should remain. lebensmittelzeitung.de (€), bild.de (Photo: REWE Group)