Peloton is releasing its cheapest treadmill yet as it bets on running for a turnaround
The lineup adds Peloton IQ running tools and Whoop integration as the company targets space-conscious buyers and serious athletes.
- On Tuesday, Peloton unveiled three new treadmills: the $2,195 Tread Flex, $3,495 Tread Vision, and $6,695 Tread+ Vision, all launching October 1 in North America.
- CEO Peter Stern aims to reignite growth by targeting the "massive cultural boom" in running and shifting the company's identity beyond stationary bikes to address high-cost equipment challenges.
- The folding Tread Flex saves nearly 50% of floor space, while the premium Tread+ Vision adds Sled Mode with up to 300 pounds of resistance; all models feature Peloton IQ with personalized pace targets and form-correcting cameras.
- Analysts expect "revenue to remain pretty muted given continuous headwinds to subscriber growth," though Truist analyst Youssef Squali maintains a "buy" rating with a $9 price target.
- The holiday season serves as a critical test for Peloton's shift toward a connected training system; Chief Product Officer Nick Caldwell stated, "The Peloton advantage has always been the sum of its parts.
19 Articles
19 Articles
Peloton is back with a ‘cheaper’ folding treadmill
Last year, Peloton did a sweeping refresh of its hardware that added cameras, fans, and AI-powered software called Peloton IQ. This year, it's zeroing in on its treadmill lineup - refreshing its two existing Treads and adding the new, more affordable Tread Flex into the fold. At a New York City launch event, Peloton chief […]
Peloton Debuts Three New Treadmills, Including $2,195 Foldable Model
Peloton Interactive Inc. introduced three new treadmills that will go on sale Oct. 1, including its most affordable model to date, marking a deeper push into a segment that it considers crucial to a long-promised turnaround.
Peloton introduces new treadmills in bid to regain momentum
Peloton is releasing its cheapest treadmill yet as it bets on running for a turnaround
By Jordan Valinsky, CNN New York (CNN) — Peloton is launching its cheapest treadmill yet, in the hope that running’s surging popularity will spur sales. The fitness equipment maker announced Tuesday it will soon release a $2,195 treadmill called the Tread Flex. That’s about $1,000 cheaper than its current lineup, and also the company’s first-ever
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