US EditionHow Labubu, a Chinese Kid’s Toy, Became the Luxury World’s Latest Viral Trend
- Labubu, a plush toy monster created by Hong Kong artist Lung Ka-sing in 2015, became a viral collectible after joining Pop Mart's blind box lineup in 2018.
- Pop Mart, a Chinese toy retailer valued at $38 billion last year, saw Labubu's popularity surge amid intense resale demand and global social media exposure since 2019.
- Labubu toys retail around $27.99 in the U.S., but rare figures resell for up to $400 or more, while counterfeit versions called 'Lafufus' have flooded the market.
- Pop Mart denies artificial scarcity, stating they prioritize fair product access and have implemented purchase limits and app-based reservations to combat bots and resellers.
- Labubu's craze extends into luxury fashion and art, highlighted by a life-size figure auctioned for over $170,000, indicating growing cultural and market significance worldwide.
15 Articles
15 Articles
'Labubu' is a plush toy that is causing a frenzy. Here's its origin story
Labubus are a global sensation — sparking long lines outside toy stores, selling out online within minutes, and listing for double or triple their original price on resale markets. Here's why.(Image credit: Visual China Group)
Chinese trendy toys increasingly popular in Southeast Asia
Chinese trendy toys have become a sensation in countries in Southeast Asia. Recently, a toy named LABUBU, an intellectual property (IP) created by Chinese cultural and creative company POP MART, with pointed ears and serrated teeth, has become a top seller in Thailand, with people queuing up in long lines and waiting at online shops to make a purchase. Boosted by recent visa-free policies, many people in Thailand are even traveling to China to …
Decoding the Dopamine Rush of Labubus
If even the mention of Labubus conjures up some strong emotions, that's OK. This is a safe space. Some seek to understand the furry little critters, while others denounce their very existence. An even smaller (but uniquely Pinterest-able) percentage proudly pin the toys to the outsides of their luxury handbags. Whatever your stance may be, one thing is for sure: it's been quite some time since we've seen a trinket be so divisive. And regardless …
Coverage Details
Bias Distribution
- 71% of the sources lean Left
To view factuality data please Upgrade to Premium
