US Edition$1,000 to Eat Jerky on IG? That’s College Sports Today — but Pay to Athletes Is About to Get Beefier for some, Leaner for Others.
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Pay for college athletes is about to get beefier for some, leaner for others - Open Campus
Cat Flood recounted the DM she got from the Pennsylvania Beef Council around two years ago that started her down the road of cashing in on college volleyball stardom. The nonprofit wanted her to promote its mission of “building beef and veal demand with consumers of all ages.” She recorded a series of videos for her Instagram, one of which got over a million views. In the post, she invited followers along a day in her life — notably, eating jerk…
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