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Paxton, Talarico Launch Texas Senate Ads as General Election Begins

Talarico opened a five-city tour and Paxton answered with an attack ad as both sides move to define the race.

  • On Wednesday, Texas state Rep. and Democratic Senate candidate James Talarico launched his "The People vs. Ken Paxton" tour in Houston, framing his campaign against Texas Attorney General Ken Paxton as a fight against corruption and billionaire influence.
  • The general election officially began Tuesday after Paxton clinched the Republican nomination, prompting both candidates to immediately launch aggressive digital ad campaigns attacking each other's character ahead of November.
  • Talarico's ads highlight Paxton's impeachment and scandals costing taxpayers $6.6 million and $5.1 million, while Paxton's campaign targets Talarico's past remarks about biological sex, calling him an "extreme radical."
  • Political analysts expect intensified messaging as over $168 million has already been spent across primary and runoff elections, establishing this as the nation's costliest Senate race this cycle.
  • Governor Greg Abbott aims to unite Republicans for November, while Talarico seeks to appeal to independent voters and break Texas's 32-year streak without electing a Democrat to the Senate.
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Talarico targets Paxton's scandals in Texas Senate race, pivoting from his sunny primary message

Texas Democrat James Talarico has launched his general election campaign for the U.S. Senate. He spoke to a crowd of supporters Wednesday night in Houston and framed his Republican opponent, Texas Attorney General Ken Paxton, as part of a corrupt political establishment that uses power to serve itse

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USA Today broke the news in United States on Tuesday, May 26, 2026.
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