US EditionNot a Sausage? Sir Paul McCartney Joins Bid to Halt Plant-Based Food Terms Ban
Paul McCartney and UK MPs warn the EU ban could increase costs and harm climate efforts, urging support for plant-based innovation and consumer clarity, per a cross-party letter.
- Sir Paul McCartney announced his opposition alongside cross‑party UK MPs, including Jeremy Corbyn, Irene Campbell and Sian Berry, as the European Commission may decide later this week.
- Campaigners say the proposal would raise costs and harm competitiveness, warning existing laws and labelling already protect consumers and plant‑based choices benefit people, animals and the planet.
- Longstanding family business ties bolster the campaign, as Linda McCartney Foods sells plant-based products founded by Sir Paul McCartney’s late wife, and he co-founded Meat Free Monday.
- Signatories pressed regulators with warnings about economic and climate consequences, urging the European Commission to prioritise support for plant‑based choices rather than blocking them later this week.
- Signatories warned EU decisions shape global norms, international trade and sustainable food innovation, cautioning that naming restrictions could undermine economic growth and sustainability beyond EU borders.
36 Articles
36 Articles
Paul McCartney Joins Fight to Stop EU's Renaming of Vegetarian 'Burgers' and 'Steaks'
Former Beatle urges EU leaders to reject a proposal that would ban plant-based products from using terms including “sausages” and “egg white"Jim Dyson/Getty Sir Paul McCartney performs at The O2 ArenaNEED TO KNOWSir Paul McCartney joins MPs in opposing EU plan to reserve meat-related terms for animal productsCritics say proposed rules would confuse shoppers and hinder sustainable food innovationThe McCartney family, long-time vegetarian advocate…
Does the European Union's ban on Veggie sausages tip? According to the Foodwatch organisation, this is apparently illegal.
EU changes rules but consumers are savvy enough to tell a burger apart from a ‘veggie burger’
The European parliament recently backed changes to the rules around the labelling and marketing of plant-based meat alternatives. New definitions specify that words like “burger”, “sausage” or “steak”, refer exclusively to animal protein.To get to the meat of the matter, this may mean that Europeans’ favourite soy-based patty can no longer be called a burger. A recent report by the Guardian suggests the UK may also adopt the measure as part of i…
The former Beatles stands up against the European Parliament's plan to ban terms such as "sausage" and "steak" to refer to vegetarian foods.
The political gain is a petitesse, but the debate boils high. The fact is that at present, MEPs want to ban most terms such as burgers or sausages in connection with vegetarian products. Foodwatch believes, however, that this is not possible legally.
Foodwatch sees the planned EU ban on terms such as "veggie burger" as illegal. The organisation goes to the public with an expert opinion shortly before an important round of negotiations.
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