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Pattaya needs more foreign tourists to revive its alcohol market amid weak domestic spending

Summary by Pattaya Mail
Kasikorn Research warns of first domestic alcohol market contraction in four years despite eased sales rules; reviving tourism is key for Thailand to boost alcohol sales and support thousands of local businesses. (Photo by Jetsada Homklin) PATTAYA, Thailand – The fragile purchasing power of Thai consumers, coupled with a decline in international visitors, has caused the domestic alcohol market to shrink by 1.8% this year—the first contraction in…
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Pattaya Mail broke the news in Pattaya City, Thailand on Friday, August 1, 2025.
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