Patagonia Will Drop Lawsuit If Drag Queen Stops Using Logo, Selling Merch
Patagonia says the drag performer’s branding could confuse consumers and is seeking nominal damages while trying to protect its trademark.
- Outdoor apparel company Patagonia sued entertainer Wyn Wiley, known as Pattie Gonia, for trademark infringement, seeking $1 in damages plus legal fees for allegedly breaching a 2022 agreement.
- Patagonia claims Wiley's operations evolved from "discrete use of a persona to engage in activism" into a commercial enterprise, with products that "compete directly" with the company's established brand and confuse consumers.
- Last week, Pattie Gonia characterized the lawsuit as corporate bullying, arguing Patagonia wants to impose more than $1 million in legal fees; the activist has raised more than $3.7 million for environmental nonprofits.
- On Monday, Patagonia stated it must "protect our trademarks" while wishing the lawsuit was unnecessary, offering to resolve the dispute if Wiley withdraws trademark applications and stops using the logo.
- The conflict highlights tensions between corporate trademark protection and individual activism; while Patagonia supports Gonia's environmental values, the company argues failing to enforce its brand rights could irreparably harm its business.
15 Articles
15 Articles
What You Need to Know About Patagonia's Lawsuit Against Pattie Gonia
Drag queen and environmentalist Pattie Gonia performs during the Mountainfilm documentary festival in Telluride, C.O., on Saturday May 25, 2024. —Sarah Silbiger—Getty ImagesDrag queen and environmental activist Pattie Gonia is asking the outdoor apparel brand Patagonia to drop its trademark infringement lawsuit, calling the suit “a betrayal of the company’s core mission.” The brand first filed the trademark lawsuit in January against Wyn Wiley, …
Patagonia issues statement following backlash of its Pattie Gonia lawsuit
Dean Arcuri The outdoor apparel company, Patagonia, has made a statement following online backlash to its trademark lawsuit against climate activist and drag […] The post Patagonia issues statement following backlash of its Pattie Gonia lawsuit appeared first on QNews.
Activist Pattie Gonia asks Patagonia to drop trademark lawsuit over name, branding
Drag queen activist Pattie Gonia is asking Patagonia to drop a trademark lawsuit, saying the case could threaten her name, brand and activism while costing millions in legal fees.
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