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ParTech Beefs Up Its Marketing Mojo With Its Bridg Acquisition
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ParTech Beefs Up Its Marketing Mojo With Its Bridg Acquisition
Retail technology provider PAR Technologies Inc. has acquired the Bridg point-of-sale marketing platform from Cardlytics Inc. ParTech expects the move will enable its quick-service restaurants and other customers to activate offers targeted at previously anonymous shoppers and identify which marketing tactics drive consumer spending. New Hartford, N.Y.-based ParTech is paying Cardlytics 1.81 million of its shares for Bridg in a transaction value…
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