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Parkway Play: Attraction featuring iconic Hasbro characters and brands coming to Pigeon Forge

Summary by SuperTalk 92.9
A new parkway attraction in Pigeon Forge is set to open next summer–three years after it was first announced. A project called The Play District: Powered by Hasbro will occupy the former Smoky Mountain Opry location and will feature a NERF Action Xperience, a concept first announced for the tourist mecca three years ago along with a Crayola-themed venue, along with a Planet Playskool interactive site featuring Hasbro brands like Transformers, PJ…
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SuperTalk 92.9 broke the news on Friday, June 19, 2026.
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