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Paris department store workers protest over Shein deal and mismanagement

Employees protest Shein’s entry into a historic Paris store citing ethical concerns as multiple French brands exit, impacting 750 direct jobs, union representatives said.

  • Earlier this month, staff at BHV Marais protested Shein's partnership as anger boiled, and department store sales staff showed visible discomfort on Saturday amid the controversy.
  • The backlash stems from regulatory and industry scrutiny as the European Commission investigates Shein and EU lawmakers last month approved fast-fashion environmental rules, while Societe des Grands Magasins retail property group saw luxury brands quit BHV Marais amid warnings from French fashion critics and industry groups.
  • Retailers and suppliers have pulled stock and cited unpaid bills, with Guillaume Alcan and Antoine Vigneron clearing their booth on October 3 and Eléonore Baudry removing 1,500 items hours later.
  • The financing pullout threatens Societe des Grands Magasins' planned purchase of BHV Marais, with SGM blaming temporary multi-million-euro payment delays on a new automated system, despite BHV returning to profitability in 2024 and directly employing five people.
  • Shein is positioning France as the test market for physical retail, planning its first BHV Marais store in November and shops at Galeries Lafayette locations in Dijon, Reims, Grenoble, Angers and Limoges, with Donald Tang saying it honors France's fashion capital status.
Insights by Ground AI

65 Articles

Center

Shein and Temu, the two Chinese online sales platforms, want to step up their presence in Europe. To the great dam of French market players who condemn their aggressive methods.

Center

The employees of the BHV have decided to strike to denounce Shein's arrival in the Paris department store. For his part, the management assumes and defends his choice. (Economy).

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CB News broke the news in on Tuesday, October 7, 2025.
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