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Paris Baguette Targets the Us Market with Its Lafc Collaboration Campaign, "Play bold."
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[Digital Daily Reporter Choi Gyu-ri] Paris Baguette announced on the 9th that it will be launching its first brand campaign, "PLAY BOLD," in collaboration with LAFC, a Major League Soccer (MLS) team in the United States. The campaign is named after Paris Baguette's brand initials, "PB (PARIS BAGUETTE)," and LAFC's hometown, "LA." The campaign conveys the message of enjoying everyday life without hesitation, like LAFC's bold play, and focuses on …
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