Parents 'missing important family time' due to aimless phone use
Virgin Media O2 said a 10-question tool will help users measure phone habits after research found parents spend 88 hours scrolling unintentionally over summer.
- More than half of children aged eight to 16 say their parents' phone use causes them to miss important family moments, according to a survey for Virgin Media. Additionally, 63% believe their parents do not realize how much time they spend on their phones.
- An 18-month study involving 16,000 people revealed parents of under-18s spend more than two hours daily using smartphones unintentionally. Half of parents admitted they have little to no control over phone and internet use during the Summer.
- Almost half of children have had to repeat themselves because a parent was using their phone, while 34% said a parent missed something they wanted to show them. Parents are set to spend an average 88 hours on unintended scrolling this Summer.
- Dana Haidan, chief sustainability officer at Virgin Media, said: "Summer holidays are a chance for families to spend quality time together." She noted Parents often get caught in unintentional phone habits while balancing work and childcare.
- Virgin Media launched a "digital intentionality score" to help people understand their phone engagement. The 10-question tool compares behavior against the national average of 63 out of 100, with higher scores representing more intentional use.
10 Articles
10 Articles
Research: Parents struggling to balance phone use
More than half (56 per cent) of children aged 8 to 16 say their parents’ unintentional phone use causes them to miss important family moments according to research by Virgin Media O2. It comes as 43 per cent of parents of under-18s struggle to only use their phone intentionally. Half (50 per cent) say they […]
Sky News UK
Parents 'missing important family time' due to aimless phone use
Almost half (48%) of parents of under-18s check or pick up their phone 30 or more times per day without a specific reason – adding up to more than two hours, and 88 hours over the course of the summer holiday.
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