'Prices Aren't Going Down': More Parents Are Going Back-to-School Shopping Early with Fear of Rising Prices

'Prices aren't going down': More parents are going back-to-school shopping early with fear of rising prices

RICHMOND, Va. (WRIC) -- Back to school means back to school shopping for parents across Central Virginia. However, with rising prices and talks of tariffs, experts said more parents are shopping earlier. 8News joined Chantell Campbell and her son Jaylen as they made their way down the shopping aisle, loading their carts with folders, dry-erase boards and markers. Although the first day of school for Jaylen is weeks away, his mother told 8News he…

Parents plan to spend less on back-to-school shopping, retail survey finds

More than two-thirds of shoppers have already started picking up back-to-school items, according to the National Retail Federation.

Despite Inflation Being Less Impactful, 1 in 3 Back-to-School Shoppers Are Making Changes to Save

Inflation continues to plague back-to-school shoppers, but less so than in years past, according to a new Bankrate survey, perhaps indicating Americans have become more accustomed to paying higher prices.