Paramount CEO David Ellison: CBS has 'planned accordingly' to retain NFL rights

NFL reportedly wants new rights deals in place by start of next season

The following article "NFL reportedly wants new rights deals in place by start of next season" originally appeared on Sports Media Watch. The timeline is accelerating for the NFL’s expedited media rights negotiations. John Ourand of Puck reported Thursday that the NFL is now believed to want its new media rights deals completed before the new season begins in September, earlier than the fall timeframe that had been previously reported. The leagu…

Paramount CEO David Ellison: CBS has 'planned accordingly' to retain NFL rights

The NFL’s impending media rights negotiations have become the center of every story about the business of legacy media. As has now been discussed publicly by both media executives and NFL leadership alike, the league is planning to begin talks with its current broadcast partners several years before its contractual opt-out options in 2029 and 2030. The NFL believes its current set of media rights deals are undervalued and plans to ask its broadc…