How Taylor Swift’s New Era Sparked the Biggest Branding Trend of 2025

How Taylor Swift’s new era sparked the biggest branding trend of 2025

Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a savvy entrepreneur. Euronews Culture decrypts how the last few days have sparked a global trend for big businesses eager to tap into the buzz of her upcoming new album.

How Taylor Swift Turned the Color Orange Into a Marketing Moment

As the internet continues to lose its mind over Taylor Swift’s announcement of her new album The Life of a Showgirl, the color orange is having a marketing moment. The whole world seems to have turned a vibrant shade of tangerine. The mega-star announced the upcoming release on Travis Kelce’s sports podcast, followed by a sparkly orange countdown on her own website. This, combined with dozens of Easter eggs hinting at the color of Swift’s next e…

Panera Bread embraces Taylor Swift’s sourdough era with new meal deal and merch line

Other brands like Jersey Mike’s, Chili’s, and Burger King jumped on the zeitgeist with social media posts referencing the pop singer’s new album announcement