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Paid Media: Two Start-Ups Want to Undo Media Buyers - The Media Leader EN
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In the alleys of One to One IA x Customer Experience, in Biarritz, artificial intelligence is not only invited in the relationship between brands and their customers. It also tackles the mechanics of media purchasing, and in particular what constitutes the least visible part of it: the collection, reconciliation and exploitation of campaign data. The post Paid media: two start-ups want to undo media buyers first appeared on The Media Leader FR.
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