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P. Louise fans rush to Boots as exclusive beauty range lands in stores
The first high-street P. Louise range includes six Boots-exclusive items, and shoppers have been buying the products since Friday, Boots said.
- Beauty fans are rushing to Boots after Louise launched a collection of exclusive products online and in 36 stores, marking the viral brand's first high street venture.
- The collection features six Boots-exclusive items, ranging from statement lip duos and bold mascaras to nourishing skincare and collectible accessories designed to appeal to beauty enthusiasts.
- Standout items include the Crystal Energy Lip Duo at £22 each or three for £27, and the Brow Balm for £12, which promises to transform brows from "weak to fleek."
- Additional products driving sales include the £18 Moisture Magic lip treatment, the £15 Cry Baby Mascara, and the £25 The Limit Drinking Cup, a limited-edition tumbler.
- Since Friday, products have been flying off shelves, cementing Louise's successful expansion into physical retail after building a following as an online-first viral brand.
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