Ritesh Agarwal-Led OYO Renames Corporate Entity to ‘Prism’ Ahead of IPO; Details Here
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Ritesh Agarwal-led OYO renames corporate entity to ‘Prism’ ahead of IPO; details here
OYO's parent company, Oravel Stays, has rebranded as Prism to unify its diverse businesses. Founder Ritesh Agarwal mentioned that the new identity aims to enhance communication and efficiency, while OYO will remain the consumer-facing brand for budget travel, supporting a broader portfolio.
OYO rebrands parent company as PRISM to reflect global expansion, premium push
The corporate rebrand comes at a pivotal moment for the group, as it gears up for a renewed IPO bid later this year, aiming to highlight its evolution from a budget hotel aggregator into a diversified global hospitality and travel-tech platform.
Sunday Hotels & OYO’s Parent Rebrands Corporate Brand Name to PRISM, to reflect global presence & premiumization
Oravel Stays Limited, the parent company behind Sunday Hotels & OYO in the UK, today announced its rebrand to PRISM, a new corporate brand name that reflects the company’s expanded global portfolio and long-term vision.
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