Overconsumption in Naperville: How fast fashion and social media fuel excessive buying

Overconsumption in Naperville: How fast fashion and social media fuel excessive buying

Walking through the parking lot of Fox Valley Mall, shoppers juggle bags from brands like H&M, American Eagle and Hollister. Inside, the stores buzz with customers chasing the latest deals, trends and tech.  Naperville, with its upscale shopping districts and affluent population, exemplifies a culture where the cycle of buying, discarding and repurchasing has become second nature to most consumers. From the ever-changing displays downtown to the…