Over a decade on, Sachin Tendulkar’s brand remains stable with measured growth

Over a decade on, Sachin Tendulkar’s brand remains stable with measured growth

A decade ago, the idea of Sachin Tendulkar fronting a platform like Reddit would have sounded almost absurd, even faintly sacrilegious to purists who have long associated him with restraint, legacy and old-school credibility. Tendulkar was never the loudest voice in the room, nor the most experimental brand. He was, quite simply, the safest bet in Indian advertising. And yet, here we are. As the Little Master turns 53, his commercial innings is …