US EditionOrmax Media unveils India’s first OTT sports audience tracker
Insights consulting firm Ormax Media has launched Ormax Sports Track, touted as India’s first syndicated audience research tool dedicated to OTT sports. According to the Economic Times, the tracker is designed to measure viewer engagement and evaluate the marketing impact of sports tournaments streamed on digital platforms. The launch follows the Ormax Sports Audience Report 2024, which […]
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Ormax Media unveils India’s first OTT sports audience tracker
Insights consulting firm Ormax Media has launched Ormax Sports Track, touted as India’s first syndicated audience research tool dedicated to OTT sports. According to the Economic Times, the tracker is designed to measure viewer engagement and evaluate the marketing impact of sports tournaments streamed on digital platforms. The launch follows the Ormax Sports Audience Report 2024, which […]
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