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Orla Lorenza celebrates big business win with GAA star husband and baby

Summary by EVOKE.ie
Orla Lorenza's brand, ItsBeautyCheats, hasn't even celebrated two years in business, but is already making waves in the beauty industry. The businesswoman, who previously worked as a buyer for Dunnes Stores, spotted a gap in the market when she struggled to wear the statement earrings she chose for her wedding to GAA player Rob Hennelly. Today's top videos It was November 2023 when she founded her brand, and August 2024 when she re-branded, and…
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EVOKE.ieEVOKE.ie

Orla Lorenza celebrates big business win with GAA star husband and baby

Orla Lorenza's brand, ItsBeautyCheats, hasn't even celebrated two years in business, but is already making waves in the beauty industry. The businesswoman, who previously worked as a buyer for Dunnes Stores, spotted a gap in the market when she struggled to wear the statement earrings she chose for her wedding to GAA player Rob Hennelly. Today's top videos It was November 2023 when she founded her brand, and August 2024 when she re-branded, and…

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EVOKE.ie broke the news in on Saturday, October 11, 2025.
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