Philo’s Turner: Transparent Supply Path Demands Two-Way Street – Beet.TV

AdRoll Launches Connected TV Offering to Power Full-Funnel, Multi-Channel Marketing Campaigns | PR Newswire #DigitalMarketingTips #MarketingTips #EcommerceMarketing #EcommerceTips

, /PRNewswire/ — AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow, today announced the launch of its Connected TV (CTV) offering. This offering expands AdRoll’s full-funnel, multi-channel capabilities to help digital marketers and agencies seamlessly and effectively integrate CTV with their broader advertising strategies. With AI-powered targeting and optimization, AdRoll CTV enables advertisers to…

Philo’s Turner: Transparent Supply Path Demands Two-Way Street – Beet.TV

The push for cleaner supply paths in connected TV advertising often focuses on what publishers provide, but true clarity may require more than just one side laying its cards on the table. With programmatic buying in CTV reckoned to have hit $30.1 billion in the US in 2024, the complexity of the transaction chain demands a reciprocal flow of information. Ensuring brand safety and optimizing campaign delivery hinges not just on publishers passing …

Orange 142 Emerging Channels Council Releases "Best Practices Guide to CTV Advertising" Empowering Marketers to Increase Investments in the Channel

New guide provides strategies for businesses looking to maximize return on investments in Connected TV advertising