US EditionElon Musk Destroyed Twitter — Now Operation Bluebird Has Revealed a Shock Plan to Bring It Back in 2026
Operation Bluebird claims X Corp. abandoned Twitter trademarks after rebranding, seeking to revive the brand on a new platform with AI moderation and user empowerment.
- Last week, Operation Bluebird filed a petition at the US Patent and Trademark Office asking to cancel X Corp.'s registration of the 'Twitter' and 'Tweet' trademarks, alleging abandonment and fraud.
- Elon Musk rebranded the service to X and redirected Twitter.com to X.com last year, while Operation Bluebird cites Musk's post `soon we shall bid adieu to the Twitter brand and, gradually, all the birds` as evidence of abandonment.
- Operation Bluebird's founders include Michael Peroff, founder and Illinois trademark attorney, and Stephen Coates, co‑founder and former Twitter associate director of trademarks ; the startup filed a trademark for Twitter to launch Twitter.new with AI-driven fact‑checking and moderation.
- X Corp. has until February to respond to the cancellation petition, and experts warn the USPTO trial process could take two to three years, with possible escalation to courts.
- Experts are split, with Alexandra Roberts saying Operation Bluebird has a `solid argument` due to residual goodwill from users who still call the service 'Twitter' and posts 'tweets', while Douglas Masters remains skeptical and questions whether intent to relinquish rights is clear.
23 Articles
23 Articles
The social network Twitter has slowly fallen into oblivion, and thanks to the interventions of American multibillionaire Elon Musk, it was transformed into the X platform. However, a new initiative is trying to resurrect the blue bird's faded glory and has set off to fight for trademarks that Musk himself threw away.
Operation Bluebird wants to reclaim Twitter’s ‘abandoned’ trademarks for a new social network
A startup called Operation Bluebird is trying to reclaim Twitter's branding, as reported earlier by Ars Technica and Reuters. Last week, Operation Bluebird filed a petition that asks the US Patent and Trademark Office (USPTO) to cancel X Corp.'s ownership of the "Twitter" and "Tweet" trademarks, claiming they've been "abandoned" by the Elon Musk-owned company. Operation Bluebird is led by founder Michael Peroff, an Illinois trademark and brand p…
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