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OpenAI's Sora 2 Faces Copyright Backlash, Shifts Policy

OpenAI shifts Sora 2 to an opt-in copyright model and plans revenue sharing with rights holders amid rapid content growth and legal scrutiny over AI-generated videos.

  • OpenAI released its video app Sora 2, allowing users to create and share AI-generated videos, as reported on Sept. 30.
  • WME's Chris Jacquemin noted that the agency opted out all their clients, citing concerns about Sora's handling of intellectual property.
  • Sam Altman of OpenAI acknowledged the need for artists to choose how their likeness is used amid concerns of copyright infringement.
  • The surge of AI-generated content, including controversial uses of copyrighted characters, has raised urgency for copyright protection discussions according to various sources.
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"We will give rights holders more precise control over the generation of characters," said the owner of OpenAI Sam Altman in a blog post.

·Paris, France
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Cartoon Brew broke the news in Burbank, United States on Tuesday, September 30, 2025.
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